I thrive at the intersection of creativity and structure - helping teams turn ideas into impact. With deep expertise in human-centred design, digital innovation, and application development, I guide organisations through change, transforming uncertainty into opportunity.

For over six years, I honed my skills at the School of Design Thinking, Hyper Island, and Deloitte Digital, learning a crucial lesson: creativity without structure leads to chaos, but too much structure stifles innovation. My approach strikes the perfect balance - using Design Thinking, business psychology, and agile methodologies to turn challenges into solutions that drive meaningful progress.

Experienced in leading cross-functional teams, I specialise in translating user needs into concrete product roadmaps and developing effective digital solutions. With a proven track record in backlog management, process optimisation, and facilitating workshops to define product vision, I help organisations bring clarity to complexity and drive innovation with purpose.

Change doesn’t have to be overwhelming. When harnessed effectively, it unlocks new ideas, fosters connections, and shapes a better future. Let’s turn uncertainty into inspiration - together.